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*SEO in Practice* by Dan Richmond is the best practical guide to SEO ever created. This brilliant piece of writing is the result of the author's 8 years' experience of being a professional SEO and, thus, offers only battle-tested and proven SEO techniques that are sure to yield fantastic results. Even if you don't have any SEO background, this book is for you. Not only does it explain SEO in full, but also draws real-life parallels that make all "scientific" concepts baby-simple! The information is arranged from simple to more complex one, which makes learning easy and eliminates barriers. Besides, the book is stuffed with tables, pictures and screenshots that help you get a clear understanding of intricate SEO processes. In his guide, Dan Richmond doesn't expand on SEO theories that have no practical value, but only dwells on those winning SEO techniques that allow you to quickly drive your site to top Google positions. In most cases, Dan's extensive experience allows him to offer multiple methods to perform one and the same task, pointing out advantages of each method. *SEO in Practice* is also a most comprehensive SEO guide that covers all steps of a full-fledged SEO campaign, with Dan Richmond dealing out his experience-honed gems of advice, each time hitting the nail on the head. Each chapter in his book is the logical continuation of the preceding one. At the end of each chapter, there's a self-check quiz that allows you to estimate progress and get an SEO certificate in the end. In his book, Dan Richmond also shows how to make use of the most advanced SEO tools out there in order to achieve maximum results. Again, all tips are accompanied by visual tables and screenshots so that, even if you've never seen those tools before, you'll be able to use them after you read the book. And the greatest thing about *SEO in Practice* is that it doesn't cost a penny! Why wait - start reading the celebrated SEO guide today!